ronvanzon | UX consultant & interaction designer
creating bridges between usability and technology

  • Creating a bridge between
    farmer and crop yield

    soil scan & reporting tool for farmers

    For Springg (wageningen), I've designed various applications (both mobile and desktop) for agricultural purposes. The mobile apps are used 'in the field' and are currently being tested in Holland and Kenia.

    This diversity of locations (and cultures) dictated design principles which take 'less web savy' targetgroups into account.

    The soil scan app receives input from a bluetooth-connected optical soil scanner. After gathering measurements from multiple locations within the field, the data is converted into a report for the farmer. This report lists the fertilizers that would work best for the planned crop on the field that was scanned.

    Role: interaction designer, interface designer
    Deliverables: flowcharts, wireframes, visual identity, interface designs

    Creating a bridge between
    farmer and crop yield

    soil scan and reporting tool for farmers

    read more

  • Creating a bridge between
    charger and EV driver

    loading app for EV drivers

    Nowadays, chargers at the side of the road are "dumb" switches. Imagine these chargers to be connected to the internet of things...
    Alliander asked me to join a project team that would create a concept app exploiting the possibilities of a smart grid. This resulted in a working prototype where the user can:

    - select loading scheme (lazy load / fast load)
    - review price differentation for the various loading schemes
    - set target for the minimum battery capacity at a certain time
    - select energy supplier (or even the output of his own solar panels)
    - and much more...

    Role: concept thinker, interaction- and visual designer, front-end development
    Deliverables: flowcharts, interaction designs, proof-of-concept, interactive prototype

    Creating a bridge between
    charger and EV driver

    loading app for EV drivers

    read more

  • Creating a bridge between
    scientist and big data

    knowledge base for scientists

    When KeyGene contacted me, they had already developed Croppedia: a search engine and knowledge base for genes. Since the development was done from a technical point of view, the look and feel was based on the functionality instead of the user.

    My first assignment was to write a report addressing all quick wins for usability and UX. After these quick wins were implemented, I was asked to take care of the visual identity.

    This resulted in a logo, a color scheme and a set of interface designs for the complete interaction flow.

    Role: interaction consultant, interface designer, front-end development
    Deliverables: report, visual identity, interface designs, interactive demo

    Creating a bridge between
    scientist and big data

    knowledge base for scientists

    read more

  • Creating a bridge between
    patient and neurologist

    workflow application for neurologists

    In collaboration with Flo Interactive (eindhoven), we have developped an interaction concept for a desktop application for neurologists, who are searching for specific brain activity.
    Our starting point was the currently used, highly user-unfriendly software. The end result, an interface that covers the whole workflow (from patient acquisition until the treatment plan), was presented during a neurologists convention and was received very well.


    Role: interaction designer, programmer
    Deliverables: flowcharts, interaction designs, a highly interactive demo

    Creating a bridge between
    patient and neurologist

    workflow application for neurologists

    read more
my expertises

Profile & expertises

I create bridges between usability and technology


As a UX consultant & interaction designer, I help my clients developing web, mobile and desktop applications. I am a creative AND analytical thinker which makes me able to design with the newest technology in mind. With my programming skills, I can develop quick prototypes for presentation and testing purposes.
I prefer working in a team, especially within a scrum environment where I can co-create with a team of experts.

Expertises:

  • concepting/branding A digital product is no longer self-contained. It has to fit into an existing family of corporate expressions, or it is an initial expression which must grow into a larger brand.
  • translating the customer's wish into a clear and functional description I turn this translation into a 'legible document' for all disciplines involved in the project.
  • writing the interaction design The deliverable is a textual description of business and user targets, concept, functionality, navigation and interaction.
  • development of wireframes using the functional description and the interaction design. I always start by making a manual sketch of the series of wireframes to see if it shows the logical flow.
  • visual design The development of the graphic overlay, based on the application identity.
  • prototype development I develop interactive wireframes for simple projects. For more complicated interfaces (and structures) I develop protoypes in html/css/jquery.
  • user tests The interface can then be tested using the prototypes. I usually start by testing with the help of colleagues and the client, but for the 'real' tests I select test subjects based on personas. The test results are implemented into the wireframes, and re-tested if necessary.